The AI-powered Walmart and Amazon repricer

The repricing tool trusted by thousands of sellers — win the Buy Box and grow profits on autopilot. Free 14-day trial, no credit card.

Aura Amazon repricing software dashboard showing live listing data, Buy Box status, and AI repricing strategy controls.

Smarter Repricing Software

How AI Repricing Works

Most repricers play one move: undercut the lowest competitor. Aura's AI repricing engine — Maven — plays the whole board. Maven learns which prices lose you the Buy Box, tests competitor response with timed price spikes, and tunes itself as the market shifts.

Set your minimum price, pick an AI repricing strategy, and Aura runs your pricing 24/7 across every Amazon listing. Maven can even set your maximum prices for you — learning where each listing tops out as the market tests the ceiling.

How AI Repricing Works

Our customers

... serious Apple vibes, and I love the simplicity of the AI/Maven strategy ... the AI strategy is so easy and smart and I saw a difference right away as soon as I converted all of my listings to it.

Patricia

Absolutely love Aura! Literally a game changer for all sellers at any level. They have best customer service EVER... The software is easy to navigate and it keeps getting better…so many reasons to choose Aura!!

Nesha Howell

Aura has allowed me to spend time with my children and grow my business from 5k last year to currently 157k just this year... Since having Aura I have been able to expand my catalog and actually increase my roi from 20% to 40%+.

Ashley Carber

Prior to starting my free trial my sales were abysmal ... the software raised many of my prices without relinquishing the buy box. Within three days running Aura had increased my sales by 200% over the previous 7 days.

John Carter

Very clean interface, easy to use, love the Al repricing idea, and we definitely see an increase in sales AND margin, which is the main job of a repricer and you guys seem to be crushing it on the functionality front from the data that we have so far.

Roschaad Milner

All Aura features

Workflows

Automate strategy changes, scheduling, and listing management.

Pricing activity

See a log of every repricing update, what changed, and why.

Uploads

Update your Amazon and Walmart listings in bulk.

Auto min/max

Protect your margins with automated price floors and ceilings.

Integrations

Automatically sync costs and data from your favorite tools.

Reports

Export listing and competitor data to make better decisions.

Aura support

Support that is never outsourced.

Chat

World-class customer support based in Boston, MA. Chat with our support team 5 days a week from 9 to 5 EST.

Community

Chat with Aura pros around the world 24 hours/7 days a week.

Frequently Asked Questions

Try Aura free for 14 days.