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• Dec 11, 2025 • 18 min read
What Thrasio's Bankruptcy Teaches Every Amazon Seller About Survival
Thrasio raised over $3 billion. They hired teams of Harvard MBAs, supply chain experts, and marketing specialists. They acquired more than 200 Amazon brands and were valued at over $10 billion at their peak. In February 2024, they filed for bankruptcy. L
• Dec 8, 2025 • 11 min read
BFCM 2025 Recap: What the Data Means for Sellers in 2026
Amazon hit $11.8 billion on Black Friday (up 8.3%) and an estimated $13.3 billion on Cyber Monday. Shopify merchants pulled in $14.6 billion across the weekend — a 27% jump from last year. But the big numbers hide a bigger shift. Amazon's extended 12-day
• Dec 4, 2025 • 17 min read
Your Holiday Reading List: 4 Books Every Seller Needs to Master Leverage
Everyone's asking what you want for the holidays. Skip the gift cards. Ask for these instead. Here's the truth about scaling an Amazon or Walmart business: most sellers hit a ceiling and never break through. Not because they're lazy—usually the opposite.