/Delegation: The Secret to Massively Scaling Your Amazon Business

Delegation: The Secret to Massively Scaling Your Amazon Business
Jun 10, 2024 8 min read

Delegation: The Secret to Massively Scaling Your Amazon Business

Dillon Carter
Dillon Carter
Co-Founder, COO at Aura

Want to know one of the biggest reasons most Amazon sellers never make it to seven figures? They try to do everything themselves.

When you're building an e-commerce business, it's tempting to want to maintain control over every aspect. But here's the hard truth: if you want to scale your Amazon business to the next level, you simply can't afford NOT to delegate. In fact, mastering the art of delegation is the ultimate "secret weapon" for Amazon sellers who want to 10X their business.

Why is delegation so critical? Because trying to do it all yourself is costing you a massive amount of wasted time, energy and money. And those are three things you can't afford to throw away if you want to crush it on Amazon.

But here's the good news: delegating effectively is a skill you can learn. And I'm about to break down the bulletproof "360 Delegation" framework so you can unlock the power of delegation in your business.

First, let's talk about the three crippling costs of poor delegation that are holding your business back:

The Endless Back-and-Forth of Scheduling

Ever get stuck in one of those endless email threads trying to schedule a simple meeting? You know, the ones that look like this:

"Are you free Thursday at 2pm?"

"No, how about Friday at 1pm?"

"Sorry, can't do it. What about 2pm on Friday?"

Back and forth you go, wasting precious time and mental energy. That, my friend, is the massive hidden cost of poor delegation. When you don't empower your team to handle things like scheduling, you end up stuck in an endless loop of back-and-forth that sucks up your time and drains your productivity.

Costly Rework: "Wait, That's Not What I Meant..."

You know that sinking feeling when you get a deliverable back from a team member and it's just...not right? So you have to give feedback and send it back to be reworked. And then it comes back and it's still not quite there, so you give more notes and send it back again.

Rework is the silent killer of productivity in an Amazon business. It's demoralizing for your team and it means tasks take 2-3X longer than they should. When you don't take the time to communicate the project vision and expectations clearly upfront, you pay the price on the back end with costly rework.

Missed Opportunities from Delayed Deliverables

When projects get delayed because you're trying to do everything yourself or you haven't delegated properly, the consequences start compounding fast. You miss important deadlines. Opportunities get missed and money gets left on the table.

Even a one week delay on a project that could boost profits by $1000 per week means you just watched $1000 vanish into thin air. In the fast-paced world of Amazon, you simply can't afford these costly delays.

But there is a solution. It's called 360 Delegation. And it will revolutionize how you run your Amazon business.

360 Delegation is a simple but powerful 3-part framework:

  • Cast a Compelling Vision
  • Provide Ample Resources
  • Define the Finish Line

Let's break it down.

Cast a Compelling Vision

This is where you paint a vivid picture of what success looks like. You define the desired outcome and get crystal clear on your expectations.

For example, instead of saying "send 10 emails to potential suppliers," you might say:

"Reach out to the top 10 suppliers from the spreadsheet and aim to get at least 5 positive responses. A positive response means they are open to hopping on a call to discuss partnering with us to sell their products on Amazon. The goal is to secure at least 2 new supplier relationships from this outreach."

See how specific that is? Your team member knows exactly what you expect and what they're aiming for. When you take the time to cast a compelling vision, you set your team up for success from the start.

Provide Ample Resources

Once you've painted a clear picture of the destination, you need to provide a roadmap to help your team get there. That means giving them access to all the resources they need - whether that's information, budget, tools, templates, or human support.

For example:

"I've shared the supplier spreadsheet with you in Google Drive. James from procurement has offered to jump on a call to give you some tips for how to make a strong first impression with suppliers. The email templates we used for the last supplier outreach are in the "Supplier Outreach" folder in Dropbox. You have a budget of $200 to send gifts to the top prospects. Ricky can help with designing a one-pager if needed."

When you set your team up with everything they need to succeed, you remove obstacles and excuses. You empower them to hit the ground running and get the job done.

Define the Finish Line

This one is critical. You need to spell out exactly what the finished deliverable should look like and how you'll know the project is complete.

For example:

"Update the spreadsheet with the response from each supplier. For suppliers who are interested in a call, add a row in the "Calls" tab with proposed dates/times. Once the spreadsheet is updated and at least 2 calls are booked, let me know and we'll review together to determine next steps."

Boom. Now your team member is empowered with a crystal clear vision, all the resources they need, and an unambiguous finish line. They can execute confidently without confusion or false starts.

This is how you delegate like a boss. And it's a total game-changer for scaling your Amazon business.

But I know what you might be thinking...

"This sounds great, but I've tried delegating before and it was a disaster."

I hear you. Delegation can feel scary and vulnerable, especially when you're used to having your hands in everything. It requires a leap of faith and a willingness to let go of some control.

But the alternative is continuing to run yourself into the ground trying to do it all yourself. And that's simply not sustainable if you want to grow and scale your Amazon business.

So what's the solution?

Baby steps.

Start by delegating just one small project using the 360 Delegation framework. Pick something low-risk that won't tank your business if it doesn't go perfectly the first time.

Develop trust and confidence in your team by celebrating the small wins. Pretty soon, you'll be handing off bigger and bigger pieces of your business.

And that's when the magic happens. Suddenly, you're no longer working IN your business, constantly putting out fires. You're working ON your business, focused on the high-leverage activities that truly move the needle.

You're able to take a step back and see the big picture. To think strategically and spot new opportunities. And your Amazon business will start to scale like never before.

The 360 Delegation framework is your secret weapon. Cast a compelling vision, provide ample resources, and define the finish line. Rinse and repeat.

Keep delegating and keep growing.

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