Maven Now Adapts to Your Outcomes

You've got slow-moving inventory from Q3 that needs to move now. You've also got high-margin products where you can afford to test higher prices more frequently. And then there's everything else—your bread-and-butter catalog that just needs to stay competitive.

Here's the problem: Maven's been treating all three the same way. It finds the balanced sweet spot between profit and velocity, which works great for most of your catalog. But when you need it to prioritize something specific? You've had two choices:

• Let Maven do its thing and accept "balanced" results when you need aggressive or super-conservative
• Fall back on rule-based strategies when you need to be more aggressive

Neither option felt right. You shouldn't have to choose between Maven's intelligence and getting the outcome you actually want.

That just changed.

Maven now lets you dial in exactly what you need—from profit-focused to velocity-focused—while keeping all the dynamic repricing intelligence you rely on. Same smart system, but now it's flexible enough to focus on exactly what you want to achieve.

Here's how it works and why it matters.

Why You've Been Switching Back to Rule-Based Strategies

Maven's dynamic repricing works incredibly well for the majority of your catalog. It reads the market, adjusts to competitors, and finds that sweet spot between making sales and protecting your margins. For 80% of your inventory, that balanced approach is exactly what you need.

But what about the other 20%?

Scenario 1: You need to liquidate aged inventory. You've got products sitting for 90+ days, tying up capital you need for Q4 buys. Maven's testing higher prices and being "smart" about it, but you don't need smart—you need those units gone. So you create a rule-based strategy: "If competitor price is $X, go $0.50 below." It works... until a competitor drops their price to clear their own inventory, and suddenly you're in a race to the bottom.

Scenario 2: You've got a high-margin, brand-gated product. There are only 3-4 sellers, demand is strong, and you know you can test higher prices without losing the buy box for long. Maven is getting you sales higher than the buy box, but maybe testing higher prices more frequently would work incredibly well. You can't create a rule-based strategy to achieve that for you. Rules don't think—they just execute.

The pattern is clear: whenever you need Maven to prioritize a specific outcome, you've been forced to abandon it for rule-based strategies. But those rules can't adapt when market conditions shift. They break. They need constant babysitting.

You've been choosing between intelligence and control. That's the gap we just closed.

How Maven's Aggression Setting Works

The new Aggression setting lives in your Maven strategy's Advanced settings. It's a slider that ranges from 0.00 to 1.00, and it controls how Maven balances profit margins against sales velocity.

Think of it this way: Maven's still reading the market and making smart decisions. But now you're telling it what "smart" means for different parts of your business.

The Three Zones

Low Aggression (0.00-0.30): Profit Protection Mode

Maven prioritizes margins and tests higher prices more frequently. It's still dynamic—it won't stubbornly stay high when the market won't support it—but it leans toward "let's see if we can get more" rather than "let's win the buy box fast."

Use this for: High-margin products, brand-gated categories, items with strong demand and limited competition, or any SKU where you'd rather make more per unit than move volume.

Balanced (0.31-0.70): The Default Sweet Spot

This is where your existing Maven strategies already live (they default to 0.50 for backward compatibility). Maven splits the difference—staying competitive while still exploring better margins. It's the "do what's smart for most situations" setting.

Use this for: The majority of your catalog where you trust Maven to find the right balance.

High Aggression (0.71-1.00): Velocity Mode

Maven goes all-in on buy box wins and sales velocity. It prioritizes getting the buy box and keeping it, even if that means tighter margins. It's still smarter than a "match lowest price" rule because it adapts to market conditions—but it's optimizing for speed, not profit.

Use this for: Liquidation scenarios, competitive categories where buy box time matters more than margin, aged inventory you need to move, or Q4 situations where velocity is everything.

Real Example: Building Different Strategies for Different Goals

Let's say you create two Maven strategies:

"Margin Guardian" (Aggression: 0.25) – You assign your brand-gated, high-margin ASINs here. Maven still reacts to competition, but it's testing higher prices frequently and prioritizing profit over volume.

"Liquidator" (Aggression: 0.90) – You assign aged inventory and overstock here. Maven's focused on moving units fast, staying aggressive on buy box wins, and adapting to competitor moves without leaving money on the table unnecessarily.

Same intelligent system. Two completely different outcomes based on what you need.

As you adjust the slider, Aura provides real-time guidance showing exactly what to expect at each level—so you're never guessing what Maven will do.

Maven Just Became What You Needed It to Be

Here's what just changed: You no longer have to choose between Maven's intelligence and getting the outcome your business actually needs.

Need to liquidate aged inventory? Maven can do that now—aggressively, but smartly. Need to protect margins on high-value products? Maven handles that too, testing higher prices without being reckless. Need something in between? That's still there.

Same dynamic system. Same market intelligence. Just now it adapts to your goals instead of forcing you into one approach.

If you've been maintaining rule-based strategies for edge cases—whether that's liquidation scenarios, margin protection, or competitive domination—it's time to replace them. Build Maven strategies with the right aggression settings instead. You'll get better results with less maintenance.

The Aggression slider is waiting for you in your Maven strategy's Advanced settings. Try it on 10-20 products where you've been frustrated with "balanced" results and see what happens.

Your repricing just got a lot more tactical.