You Only Need 3 Repricing Strategies

Your repricing tab probably looks like a graveyard of abandoned strategies. "Q4 Push," "Slow Movers AGGRESSIVE," "Test Strategy #7," "NEW LIQUIDATION FINAL v2."

Sound familiar?

Here's what's actually happening: while you're managing 20+ strategies and tweaking settings daily, the seller crushing you on that LEGO set runs exactly three.

That's it. Three strategies for their entire catalog, whether they're moving 100 SKUs or 10,000.

The Uncomfortable Truth About Repricing Complexity

Every hour you spend creating complex repricing rules is an hour you're not sourcing profitable inventory. You're optimizing yourself out of business.

Most successful Amazon sellers discovered the same thing around $50K/month in revenue—repricing complexity doesn't drive profits. Having the right strategy for the right inventory age does.

They run:

• Maven for fresh inventory (AI-powered profit optimization)
• Buy Box Targeting when competition heats up (rule-based velocity focus)
• Liquidation for aging inventory (aggressive capital recovery)

That's the entire playbook. Nothing else.

Your Inventory Is Bleeding Cash Right Now

Pull up your Seller Central. Check your long-tail inventory.

How many SKUs over 120 days old are still sitting on strategies targeting 30% ROI?

Those units aren't protecting your margin—they're suffocating your cash flow while you pay $0.87 per cubic foot in monthly storage fees. Meanwhile, that tied-up capital could be flipping in new inventory at 35% ROI every 45 days.

What You're Getting in the Next 10 Minutes

A dead-simple framework that automatically escalates your pricing from profit-first to velocity-first based on inventory age.

Maven → Buy Box Targeting → Liquidation. In that order. Every time.

No more:

• Manual strategy switching
• Emotional price drops at 2 AM
• Paralysis from 47 different configuration options
• Wondering why inventory won't move

By the end of this guide, you'll:

• Consolidate your repricing chaos into these three core strategies
• Set up automation that escalates strategies without you touching anything
• Free up 5-10 hours weekly currently wasted on repricing management
• See 20-30% improvement in inventory turns within 30 days

The same system top sellers use to scale past $100K/month without drowning in complexity.

Let's start with Maven, the only strategy your fresh inventory needs.

Strategy 1: Maven (Your Profit Maximizer)

Maven is Aura's AI strategy that finds the optimal price for your listings—the perfect balance between sales velocity and profit margin.

Unlike rule-based strategies that blindly chase the Buy Box, Maven uses game theory to profile every competitor as either "cooperative" (pricing at or above you) or "uncooperative" (undercutting you). Then it responds intelligently based on actual behavior patterns, not rigid rules.

When Maven Makes You Money

Use Maven for inventory aged 0-60 days. This is when your products have maximum flexibility to capture profit while maintaining healthy sales velocity.

Maven shines when:

• You have multiple competitors on a listing (more data = smarter decisions)
• Your products have pricing flexibility (not racing to the bottom)
• You want steady Buy Box share without babysitting prices
• Competition isn't cutthroat (save those battles for Buy Box Targeting)

What Actually Happens Behind the Scenes

When you're winning the Buy Box: Maven gradually raises your price to find the exact tipping point where you'd lose it. Then backs off just enough to maintain ownership at the highest possible margin.

When you're not in the Buy Box: Maven profiles whether competitors are matching your prices (cooperative) or undercutting you (uncooperative). It matches cooperative sellers but prices below uncooperative ones—game theory in action.

When the Buy Box is suppressed: Maven automatically lowers your price in small increments until the Buy Box reactivates. No more stuck inventory because Amazon thinks everyone's too expensive.

When you're alone on a listing: Maven tests different price points to find where velocity and margin intersect optimally. This is where it really shines.

Pro Tips for Maximum Maven Performance

Give Maven breathing room. If your min/max range is too tight (like $19.99-$20.99), Maven can't optimize effectively. Widen the range and watch profits increase.

Remove Seller Central price limits or ensure they match Aura's settings. Conflicting limits cause errors and stuck prices.

Add Hyperdrive for competitive ASINs. Maven makes smart decisions. Hyperdrive executes them faster than competitors can react. Together, they dominate.

When to Graduate from Maven

Maven stops being optimal when:

• Inventory ages past 60 days
• Competition gets so aggressive that profit margins disappear
• You need pure velocity over profit optimization

When this happens, it's time for Strategy #2: Buy Box Targeting.

Strategy 2: Buy Box Targeting (Your Competition Crusher)

Buy Box Targeting is exactly what it sounds like—a rule-based strategy that explicitly targets the Buy Box winner and fights for it.

No fancy AI. No profit optimization. Just pure, aggressive competition for that 82% of sales happening through the Buy Box. This is your weapon when Maven's balanced approach isn't moving inventory fast enough.

When Buy Box Targeting Drives Velocity

Switch to Buy Box Targeting when inventory hits 60-120 days old. This is the danger zone where storage fees start eating profits and cash flow slows to a crawl.

Perfect for:

• SKUs losing Buy Box share to aggressive competitors
• Inventory approaching long-term storage fees
• High-competition ASINs where $0.01 matters
• Products where velocity beats margin (better to sell at 15% ROI than sit at 30%)

The Only Two Options to Consider

Match the Buy Box: Your price equals the current winner. Use this when you're already getting decent rotation and just need to maintain position.

Price $0.01 below: The single penny undercut. This microscopic difference triggers Amazon's algorithm to favor you in Buy Box rotation without destroying margins.

The verdict: The verdict: choose to match or undercut by 0.01 depending on your current overall Buy Box rotation and urgency level. The more urgency, the more pricing under will benefit sales velocity.

Forget pricing $0.50 or $1.00 below—you're leaving money on the table.

How Buy Box Targeting Actually Works

Buy Box Targeting follows whoever owns the Buy Box—whether that's FBA competition, merchant fulfilled sellers, or Amazon itself.

• When Amazon owns it at $19.99, you price at $19.98.
• When FBA competition drops to $18.99, you follow to $18.98.
• When they all leave, you own the listing at your maximum price.

The strategy reacts instantly to competitive moves. No learning period. No waiting for AI calculations. Pure speed.

The Configuration That Converts

Unlike Maven, Buy Box Targeting needs you to manually set maximum prices. This is your ceiling—the point where you'd rather hold inventory than sell.

Minimum: Keep at 15% ROI (same as Maven)
Maximum: Set 10-20% above current Buy Box price

Why manual maximums now? Because you're in velocity mode. You need control over how high you'll chase competition when they test higher prices.

Side note—you may have listings that are an exception to the rule. In those cases, you can override the automatically calculated minimum or maximum prices to whatever makes sense.

Warning Signs You're in the Wrong Strategy

Too early for Buy Box Targeting:

• Inventory under 45 days old
• Still getting 40%+ Buy Box share on Maven
• Competition is "cooperative" (matching rather than undercutting)

Too late for Buy Box Targeting:

• Inventory over 120 days old
• Buy Box share under 20% for two weeks
• Monthly storage fees exceeding potential profit

The Psychology of the Penny Drop

That $0.01 undercut seems pointless. It's not.

Amazon's algorithm favors the lowest FBA price, even by one cent. That penny difference can mean the difference between 20% and 60% Buy Box share on competitive listings.

Your competition knows this. They'll match you. You'll both drop another penny. This is the race to the bottom everyone warns about—except you have an escape plan. When margins hit your 15% floor, you stop. When inventory hits 120 days, you switch to Liquidation.

They don't have this system. You do.

When Buy Box Targeting Fails

Time to abandon Buy Box Targeting when:

• You're stuck at minimum price for 14+ days
• Inventory ages past 120 days
• Storage fees hit $2+ per unit monthly
• Competition includes Amazon Retail (they'll outlast you)

When any of these hit, it's time for Strategy #3: Liquidation.

Strategy 3: Liquidation (Your Capital Recovery Tool)

Liquidation is your emergency exit. The strategy that says "get me out of this inventory at any profitable price."

This isn't giving up. It's recognizing that $100 tied up in dead inventory costs you more than selling at breakeven when that same $100 could flip three times in the next quarter at 30% ROI.

When Liquidation Saves Your Business

Deploy Liquidation when inventory crosses 120 days old. At this point, you're paying:

• $0.87 per cubic foot monthly (standard-size storage fees)
• $6.90 per cubic foot for long-term storage (365+ days)
• Plus the opportunity cost of dead capital

Every day you wait, your actual ROI gets worse—even if your listed price stays the same.

The Breakeven Mindset Shift

Here's what most sellers get wrong: Setting your minimum to 0% ROI doesn't mean you'll sell at breakeven.

It means you're giving Aura permission to go there if needed.

Most Liquidation sales still happen at 5-15% ROI. But that flexibility to hit breakeven is what gets inventory moving when nothing else works.

Think about it: Would you rather hold that toy set for another 90 days hoping for 20% ROI, or sell it today at 5% and reinvest that money in inventory that turns monthly at 35%?

The Simple Liquidation Setup

Liquidation is just Buy Box Targeting on steroids:

Minimum: Drop to 0% ROI (breakeven)
Maximum: Keep the same manual max from Buy Box Targeting
Competition setting: Price $0.02 to $0.10 below Buy Box

The sweet spot: Set it at $0.05 below. This is aggressive enough to dominate Buy Box rotation and signal urgency to Amazon's algorithm.

The Aggressiveness Trade-off

Here's what each setting actually does:

$0.02 below: More conservative, might not grab enough Buy Box share to move inventory quickly
$0.05 below: The sweet spot—strong Buy Box dominance and faster sales velocity
$0.10 below: Maximum Buy Box ownership when you absolutely need inventory gone

Remember: The more aggressively you undercut, the faster you'll reach your breakeven price.

If you're pricing $0.10 below and competitors keep matching, you'll hit your floor in days. Price $0.02 below, and you might have weeks of runway.

It's a balance—you need enough aggressiveness to increase velocity through Buy Box ownership, but not so much that you race to breakeven before inventory actually moves.

What Actually Happens at Breakeven

When you set 0% ROI minimum, Aura calculates your absolute floor:

• Product cost
• FBA fees

Price one penny below that, and you're losing money. Price at that exact point, and you recover your full investment to redeploy elsewhere.

Example: That $15 board game sitting for 150 days might have a $22 breakeven. Liquidation will try to sell at $25, then $24, then $23, only hitting $22 if absolutely necessary to move it.

The Hidden Cost of Holding

Let's do the math sellers avoid:

Scenario A: Hold inventory 90 more days for 20% ROI

• Storage fees: $2.61 (3 months × $0.87)
• Opportunity cost: $45 (missed profits from 2 inventory turns)
• Actual profit: $3 (20% of $15 cost minus fees)

Scenario B: Liquidate today at 5% ROI

• Immediate recovery: $15.75
• Reinvested twice at 30% ROI: $9 profit
• Zero additional storage fees

Winner: Liquidation by $6+ per unit. Every time.

When Even Liquidation Won't Work

Some inventory is truly dead:

• Listings with Amazon Retail as primary competition
• Products with 20+ FBA sellers racing to zero
• Items where breakeven is above current Buy Box
• Seasonal products outside their window

For these? Consider removal orders or donation. The write-off might beat storage fees.

The Psychology of Letting Go

Running Liquidation feels like failure. It's not.

Every successful seller has dead inventory. The difference? They recognize it at 120 days, not 365 days when long-term storage fees hit.

That 0% ROI sale isn't a loss—it's breaking even on a bad bet and getting another swing at bat.

The Liquidation to Maven Pipeline

Here's the beauty of this system: Every dollar recovered through Liquidation goes straight back to Maven on fresh inventory.

Liquidate at breakeven → Buy new inventory → Maven optimizes at a higher ROI → Complete the cycle in 45 days instead of sitting on dead stock for a year.

This is how you build a cash flow machine instead of a warehouse of regrets.

Setting Your Min/Max Boundaries (The Safety Rails)

Your min/max prices are the guardrails that keep your repricing strategies from going off a cliff. They're more important than the strategy itself.

Get these wrong and Maven becomes a charity. Buy Box Targeting becomes a race to bankruptcy. Liquidation becomes... actual liquidation.

The Progressive Minimum Strategy

Your minimum prices should decrease as inventory ages. This isn't random—it reflects the shifting priority from profit to velocity to capital recovery.

Maven (0-60 days): 15% ROI minimum
Buy Box Targeting (60-120 days): Keep at 15% ROI
Liquidation (120+ days): Drop to 0% ROI (breakeven)

Notice the pattern? We hold the line on profit through the first two strategies, then release the pressure valve for aged inventory.

Maximum Prices: When AI Beats Human Judgment

Here's where most sellers overthink it:

Maven: Let the AI set maximums dynamically
Maven analyzes market conditions you can't see—seasonal patterns, demand spikes, competitor behavior. Your manual max price from three weeks ago? Already outdated. Let Maven adjust in real-time.

Buy Box Targeting: Now you set maximums manually
Once you're in velocity mode, you need control. Set your max 10-20% above current Buy Box price. This gives room to follow competition up, but prevents pricing yourself out of the market.

Liquidation: Keep the same manual max from Buy Box Targeting
Don't overthink it. If that max made sense at 60 days, it still makes sense at 120 days.

The 15% ROI Sweet Spot

Why 15% minimum for fresh inventory?

It's high enough to maintain profitability after all fees, returns, and headaches. But low enough to stay competitive when the Buy Box gets crowded.

The math on a $20 product:

• Cost: $10
• Amazon fees: $6
• Target profit at 15% ROI: $1.50
• Minimum selling price: $17.50

That $2.50 buffer between minimum and current price? That's your competitive flexibility.

Common Min/Max Mistakes That Kill Profitability

Mistake #1: Setting the same min/max across all strategies
Your 120-day inventory needs different rules than fresh stock. One size fits none.

Mistake #2: Manual maximums on Maven
You're handicapping the AI. It's like hiring a pricing analyst then blindfolding them.

Mistake #3: Keeping high minimums on old inventory
That 25% ROI minimum on 150-day inventory isn't protecting profit—it's guaranteeing storage fees.

Mistake #4: Emotional maximum prices
"I paid $50 for this, so I'm setting the max at $150." The market doesn't care what you paid.

When to Override Your Standard Boundaries

Seasonal products: Tighten the range. You can't afford to wait for optimal pricing on Halloween costumes in November.

Liquidation events: If Amazon announces FBA fee increases, drop minimums immediately. Every other seller got the same email.

Competition with Amazon Retail: They play by different rules. Adjust your expectations or remove inventory.

Your first wholesale purchase: Test with wider boundaries to learn the market. You can tighten later.

The Boundary Audit You Should Run Today

Pull up your repricing tool right now. Filter for inventory over 60 days old.

How many SKUs are still set at 25%+ ROI minimums?

Every one of those is choosing storage fees over sales. That's not strategy—that's stubbornness.

Fix your boundaries before you add a single new SKU. The fastest way to increase profit is to stop bleeding money on what you already own.

Making It Automatic: The Age of Inventory Workflow

Here's the truth: You won't manually move 500 SKUs through three strategies. You'll forget. You'll procrastinate. You'll tell yourself you'll do it "tomorrow."

Meanwhile, your inventory ages into long-term storage fees while you're sourcing new products.

The Age of Inventory Workflow fixes this. Set it once, never touch it again.

What the Workflow Actually Does

Every hour (or whatever schedule you choose), Aura scans your entire catalog and asks:

• Has this inventory aged into the next bracket?
• Should it move from Maven to Buy Box Targeting?
• Is it time for Liquidation?

When inventory crosses your thresholds, the workflow automatically reassigns strategies. No emotions. No delays. Just systematic escalation.

Your 61-day-old toy that's been coasting on Maven? Workflow moves it to Buy Box Targeting at 2 AM while you're sleeping. That 121-day-old board game? Shifted to Liquidation before breakfast.

Choose Your Configuration Based on Cash Flow

Option 1: The Patient Profit Maximizer

• 0-60 days: Maven
• 61-90 days: Buy Box Targeting
• 91+ days: Liquidation

Use this when cash flow is healthy and you can afford to let Maven work longer. You'll squeeze more profit from each SKU but turn inventory slower.

Option 2: The Cash Flow Accelerator

• 0-30 days: Maven
• 31-60 days: Buy Box Targeting
• 61+ days: Liquidation

Use this when you need capital back quickly for reinvestment. You'll turn inventory 30 days faster but might leave some profit on the table.

How to decide: Check your bank account. If you're passing on profitable buys because cash is tied up in inventory, run Option 2. If you've got buying power to spare, run Option 1.

Most sellers start with Option 2 and graduate to Option 1 once cash flow stabilizes above $50K/month.

The Compound Effect of Automation

Month 1: You save 5 hours of manual work
Month 3: Your aged inventory drops by 40%
Month 6: Cash flow improves by 20-30%
Month 12: You can't imagine managing inventory any other way

This isn't about the time saved. It's about the consistency of execution. The workflow never forgets, never procrastinates, never makes emotional decisions.

Your competition is still manually managing strategies. You're not.

The Bottom Line: Simplicity Scales

Look at your repricing tab one more time. Count the strategies. If it's more than three, you're optimizing yourself into paralysis.

The most successful sellers didn't get there through complex repricing gymnastics. They got there through consistent execution of simple systems that actually work.

What You've Really Built Here

This isn't just three repricing strategies. It's an inventory lifecycle system:

Fresh inventory gets profit optimization through Maven
Aging inventory gets velocity boost through Buy Box Targeting
Old inventory gets capital recovery through Liquidation

Every SKU knows exactly where it's going. Every strategy has a clear purpose. Nothing sits forgotten in a corner accumulating storage fees.

But the real value isn't in the metrics. It's in the mental clarity.

No more decision fatigue about which strategy to use. No more emotional repricing at midnight. No more wondering if you're leaving money on the table.

The Choice in Front of You

You can keep tweaking 20 strategies, checking prices daily, and wondering why inventory won't move.

Or you can accept that simplicity scales better than complexity ever will.

Maven. Buy Box Targeting. Liquidation.

In that order. Every time.

The system works. The only question is whether you'll work the system.

Stop optimizing. Start executing.

Your inventory—and your bank account—will thank you.