Introducing Walmart Repricing: By Popular Demand

Walmart's Marketplace: The Growth Opportunity You Can't Ignore

Walmart's marketplace has more than tripled in size since 2022, skyrocketing from 50,000 to 160,000 active sellers in just over two years. With 30% sales growth in each of the past four quarters and a 21% growth rate that far outpaces Amazon's 8.2%, the opportunity is undeniable.

While Amazon hosts approximately 9.7 million sellers worldwide, Walmart's marketplace offers significantly less competition with just 160,000 sellers. This creates a perfect environment for sellers looking to expand their reach and diversify their revenue streams.

Are your competitors already capitalizing on this rapidly expanding marketplace while you're still manually updating prices?

Today, we're answering your calls. After months of you asking—and in some cases, pleading—Aura now officially supports Walmart repricing with the same powerful, intuitive technology you've come to trust for Amazon.

Why Current Walmart Repricing Solutions Fall Short

Industry experts now consider single-platform strategies unnecessarily risky, with multi-channel approaches becoming essential for sustainable e-commerce success. However, sellers expanding to Walmart face significant challenges with existing solutions:

Walmart's native repricing tools consistently underperform. Sellers report that using Walmart's built-in repricing software regularly leads to decreased sales performance compared to more sophisticated solutions.

Third-party alternatives fall short on quality and affordability. The market's existing repricing options are prohibitively expensive for the average seller while offering clunky interfaces that frustrate rather than facilitate.

Manual repricing drains time and resources. Many sellers have resorted to hiring virtual assistants to update prices by hand—a costly approach that still can't provide the real-time optimization needed in today's competitive marketplace.

As one seller told us: "I knew there was enormous potential on Walmart, but without proper repricing tools, I was leaving money on the table every single day."

The Walmart Repricing You Demanded

Since February 3rd, approximately 70 beta users have been experiencing what's now available to everyone—and their response has been unprecedented. This feature has seen the highest activation rate of any capability we've ever released.

Beta users report seamless integration that "just works" 24/7 without constant oversight or manual intervention. The system provides the same powerful and intuitive experience they trust for Amazon, now applied to Walmart's unique marketplace dynamics.

"The difference was night and day," reports one beta tester. "We were spending hours each week manually adjusting prices on Walmart. With Aura, our repricing is completely automated, and we've seen a 15% increase in our sales in just the first few weeks."

The Walmart repricing feature directly addresses the pain points sellers face with existing solutions:

• Intuitive setup process that mirrors our popular Amazon repricing workflow — eliminating the learning curve and complexity that makes other solutions so frustrating
• Customizable pricing rules specifically designed for Walmart's marketplace dynamics — overcoming the limitations of Walmart's native tools that so often lead to decreased sales
• Comprehensive analytics that show performance across both platforms — providing the visibility needed to make strategic decisions without bouncing between multiple tools
• Automated repricing that responds to market conditions in real-time — replacing costly manual processes with 24/7 optimization
• The same reliability and uptime you've come to expect from Aura — ensuring consistent performance without the glitches that plague other solutions

Beta users who previously relied on manual repricing have reported saving an average of 5-7 hours per week, while those switching from other repricing tools have noted significant improvements in both ease of use and pricing performance.

Best of all? We're including Walmart repricing without changing our base pricing structure. Current users can add Walmart repricing with no additional cost in most cases—only seeing changes if you exceed marketplace limits or revenue thresholds on your current plan.

Four Steps to Better Walmart Pricing

Ready to start experiencing these benefits for yourself? Getting started takes just minutes:

Log into your Aura account

Navigate to the Marketplaces page

Click "Add Marketplace" and select Walmart

Follow the guided prompts to connect your account

With Walmart's marketplace continuing its explosive growth and offering significant incentives to attract new sellers, there's never been a better time to optimize your multi-channel strategy.

Don't let another day pass with suboptimal pricing on Walmart. Join the sellers who are already experiencing the benefits of Aura's automated Walmart repricing.

Get Started Today →

Not yet an Aura user? Now is the perfect time to sign up and experience the most comprehensive repricing solution available for both Amazon and Walmart. Our onboarding team is ready to help you maximize your sales potential across both marketplaces.