/Amazon FBA Startup Costs: How Much Do You Really Need?

Amazon FBA Startup Costs: How Much Do You Really Need?
Jul 15, 2024 7 min read

Amazon FBA Startup Costs: How Much Do You Really Need?

Dillon Carter
Dillon Carter
Co-Founder, COO at Aura

How Much Does It Really Cost to Start an Amazon FBA Business?
Let's cut through the noise and get real about Amazon FBA. You've probably heard it all:

  • "It's easy passive income!"
  • "I can build you an automated money-making machine!"

If you're nodding along, I've got news for you - it's not that simple. But don't worry, I'm here to give you the straight facts on what it actually takes to start an Amazon FBA business.

Here's the deal: You can absolutely crush it with Amazon FBA, but it takes real work and some upfront cash. The good news? You don't need to drain your life savings to get started. In fact, the startup costs might surprise you (in a good way).

In this no-BS guide, I'm breaking down exactly how much you need to get your Amazon FBA business off the ground. No fluff, just the real numbers. Let's dive in.

What's Amazon FBA Anyway?


Before we talk about money, let's make sure we're on the same page about what Amazon FBA is. FBA stands for "Fulfillment by Amazon." Here's how it works in plain English:

  1. You (the seller) buy products to sell on Amazon
  2. You list those products on Amazon's marketplace
  3. When a product sells, Amazon handles the picking, packing, and shipping to the customer
  4. You send your inventory to Amazon's warehouses, and they take care of the rest

For beginners, the most common ways to source products are retail arbitrage (hunting for deals in local stores) and online arbitrage (finding deals on the web).

Now that we've got that sorted, let's talk turkey on the costs.

The Real Deal on Amazon FBA Startup Costs


I know you're here for hard numbers, so let's break it down:

1. Inventory: Your Biggest Upfront Investment


This is likely where most of your initial cash will go. But here's the thing - you don't need to go overboard.

Start small: Even $100 can get you going with some books or low-cost items.

Sweet spot: Aim for about $500. This lets you buy a variety of stuff to test the waters.

Pro tip: When you're starting out, go wide, not deep. Buy an assortment rather than going all-in on one product. This way, if something flops, you're not stuck with a mountain of fidget spinners.

Inventory Costs: $100-$500

2. Amazon Software: Tools of the Trade


There's a ton of Amazon seller tools out there, but you don't need them all right away. Here's what you should consider:

  • For retail arbitrage: The free Amazon Seller app will do the trick for scanning products.
  • For online arbitrage: A low-cost tool like SellerAmp (about $20/month) works great.
  • Must-have: Keepa. At roughly $20/month, it's a game-changer for product research.

Here’s a super useful post on how to correctly read Keepa charts.

Once you've got some sales under your belt, then you can look into repricers (It’s recommended to start with Aura’s Early Stage program if you’re doing less than $10,000 a month in sales) and advanced sourcing software.

Software Costs: $20-$40 monthly to start

3. Amazon Fees: The Price of Doing Business

Amazon's got to get their cut too. Here's what you're looking at:

Selling plan:

  • Individual plan: $0.99 per sale (best for under 40 sales/month)
  • Professional plan: $39.99/month (better for over 40 sales/month)

Referral fee: 8-20% of each sale, depending on the product category.

FBA fees: Covers picking, packing, and shipping. Usually a few bucks per item.

Storage fees: Depends on product size and how long Amazon holds your stuff.

4. Home Office Setup: Keep It Simple

You probably have most of what you need already:

  • Computer
  • Printer
  • Scale
  • Packing tape and boxes

If you want to splurge, consider a thermal label printer. It'll save you time in the long run.

Additionally, you can avoid most of the home office setup by using an Amazon prep center, which will handle all of your prep work for you for a fee. They tend to have monthly volume minimums.

Home Office Costs: $20-$200 (mostly one-time purchases)

5. FBA Education: Invest in Your Success

Can you learn everything about Amazon FBA for free on YouTube? Sure, if you have unlimited time. But if you want to fast-track your success, consider investing in a solid course.

Look for comprehensive training that covers everything from product research to listing optimization. Budget about $300 for this, and you'll be set up for success.

I’d highly recommend Chris Grant’s OA Challenge.

Training Costs: Around $300 (one-time investment)

Adding It All Up: Your Amazon FBA Startup Budget

Let's total up those figures to get a clear picture:

  • Inventory: $100-$500
  • Software: $20-$40 per month
  • Amazon Fees: $40/month for Professional Sellers (or $0.99 per sale for Individual)
  • Storage Fees: Budget at least $25/month
  • Home Office: $20-$200 one-time
  • Training: About $300 one-time

All in, you're looking at about $200-$1000 in upfront costs and roughly $100-$200 in monthly expenses. Not too shabby for starting a legit business, right?

How to Keep More Cash in Your Pocket

I know you're itching to get started, but here are some quick tips to keep your costs down:

  1. Use free tools when possible. The Amazon Seller app is a great place to start.
  2. Repurpose what you have. That old laptop? Perfect for managing your FBA business.
  3. Be wary of overpriced coaching or "done-for-you" stores. If it sounds too good to be true, it probably is.
  4. Take your time to learn. An ounce of prevention is worth a pound of cure when it comes to avoiding costly mistakes.

The Bottom Line on Your Bottom Line

So there you have it - the real scoop on what it costs to start an Amazon FBA business. Whether you're looking at retail arbitrage or online arbitrage, these numbers give you a solid starting point.

Remember, selling on Amazon is a legit way to build wealth, but it's not magic beans. Budget some startup capital, put in the work to learn the ropes, and you'll be on your way to building a business that can generate serious cash.

Is it "easy passive income"? Nope. But with the right approach and realistic expectations, you can build something pretty amazing on Amazon. So what are you waiting for? Time to turn those FBA dreams into reality.



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