Walmart TwoDay Delivery Program: How Marketplace Sellers Can Qualify and Boost Sales

The Walmart TwoDay Delivery program, also known as expedited delivery, is a strategic initiative designed to enhance the shopping experience for customers by offering fast, reliable shipping options. For sellers on the Walmart Marketplace, participating in this program can lead to increased visibility, higher conversion rates, and improved customer satisfaction. This article will delve into how the program works, its benefits, eligibility criteria, steps to enable it, and how it can help boost your sales on Walmart.

What Is the Walmart TwoDay Delivery Program?

The Walmart TwoDay Delivery program allows Marketplace sellers to offer free shipping with nationwide delivery within two business days for eligible products. Products enrolled in the program display a "2-Day Delivery" badge, signaling to customers that they can expect expedited shipping at no additional cost. This badge appears prominently in search results, product pages, and above the "Add to Cart" button, enhancing product visibility and appeal.

Benefits of the TwoDay Delivery Program

Enabling expedited shipping is a smart way to stand out on the competitive marketplace. Participating in the TwoDay Delivery program offers several advantages for sellers:

1. Increased Visibility and Higher Search Rankings

Products with the 2-Day Delivery badge are more likely to appear at the top of search results, especially when customers filter for fast shipping options. Listings with expedited delivery get a boost in their Listing Quality Score, which improves your ranking in search results. This increased visibility can lead to higher click-through rates and more sales opportunities.

2. Improved Conversion Rates

Fast, free shipping is a significant factor in customers' purchasing decisions. Offering 2-day delivery can reduce cart abandonment rates and encourage customers to complete their purchases.

3. Enhanced Buy Box Win Rate

The Buy Box is the default purchase option on a product page. Listings with the 2-Day Delivery badge are more likely to win the Buy Box, increasing the chances of making a sale.

4. Access to Sponsored Products

Sellers offering 2-day delivery may become eligible for Walmart's Sponsored Products program, allowing them to promote their listings through paid advertisements, further increasing visibility and sales.

5. Access to OneDay Shipping

Walmart sellers who are approved for the TwoDay shipping program automatically have access to the OneDay shipping method.

Eligibility Criteria for TwoDay Delivery

Walmart Marketplace sellers must meet specific performance standards to be eligible for the expedited TwoDay Delivery program:

• Active Seller Account: Your Walmart Marketplace account must be active and in good standing.
• Seller Performance Metrics:
  • On-Time Shipping & Delivery Rate: Greater than 95%
  • Valid Tracking Rate: Greater than 95%
  • Cancellation Rate: Less than 1.5%
• Experience: You must be a seller on Walmart Marketplace for at least 90 days or have fulfilled a minimum of 20 orders that meet the following metrics within the last 30 days.
• Free Shipping: You can not charge customers a shipping fee with TwoDay Delivery.
• Returns Policy: A customer-friendly, free returns policy is required.

How to Enable TwoDay Delivery

Sellers can enable TwoDay Delivery through three primary shipping methods:

1. Walmart Fulfillment Services

The simplest way to activate TwoDay Delivery is to enroll in Walmart Fulfillment Services (WFS). Sellers who utilize WFS automatically qualify for TwoDay Delivery on all available WFS items.

How to Enable WFS:

Log in to Walmart Seller Center and add your WFS details in the WFS settings (point of contact, a US address, and a US bank account for fees).

Create or convert your product listings to Walmart-fulfilled listings.

Send your inventory to the assigned Walmart fulfillment center. WFS will store your items and prep them for shipping. When an order is placed, WFS will deliver your products, respond to customer inquiries and handle returns.

2. Seller-Managed Fulfillment

In this approach, you handle storage, packing, and shipping directly or through your logistics partners.

Steps to Enable:

Request Access:

• Log in to Seller Center.
• Navigate to Account Settings > Shipping Profile > Shipping Info.
• Click on Request Access under the TwoDay Shipping section.
• After you request access, approval will be completed within the business day. You will receive an automated approval or rejection notice.

Configure Shipping Templates:

• Set up shipping templates to define regions and transit times.
• Assign SKUs to the appropriate templates.

Maintain Performance Standards:

• Regularly check your performance metrics in Seller Center to ensure you consistently meet the delivery standards and remain eligible. 

3. Third-Party Fulfillment

If managing fulfillment in-house is challenging, you can partner with a Walmart-approved fulfillment partner such as Flexport or ShipBob.

Benefits:

• These providers handle storage, packing, and shipping, ensuring compliance with Walmart's 2-day delivery requirements.
• They often integrate seamlessly with Walmart's systems, simplifying order management.

Steps to Enable:

Choose a Provider:

• Research and select a Walmart-approved third-party fulfillment partner.

Integrate with Seller Center:

• Connect your Walmart account with the third-party provider's system.

Send Inventory:

• Ship your products to the provider's fulfillment centers.

Assign SKUs:

• Designate which products will be fulfilled through the third-party provider.

How TwoDay Delivery Can Boost Your Sales

Implementing Walmart TwoDay Delivery can significantly impact your sales performance:

1. Competitive Advantage

In a marketplace where many sellers compete on price, offering free shipping and fast delivery can differentiate your products, making them more attractive to shoppers.

2. Higher Customer Satisfaction

Quick delivery times lead to happier customers, resulting in positive reviews and repeat business.

3. Reduced Cart Abandonment

High shipping costs and long delivery times are common reasons for cart abandonment. By offering free 2-day shipping, you can alleviate these concerns and encourage customers to complete their purchases.

4. Increased Conversion Rates

The visibility and trust associated with the 2-Day Delivery tag can lead to higher conversion rates, turning more browsers into buyers.

Conclusion

The Walmart TwoDay Delivery program is a powerful tool for Marketplace sellers aiming to enhance their competitiveness and drive sales. By meeting the eligibility criteria and choosing the fulfillment method that best suits your business, you can offer shoppers the fast, free shipping they desire, leading to increased visibility, higher conversion rates, and improved customer satisfaction.

Embracing this program not only aligns your business with customer expectations but also positions you to succeed in the dynamic e-commerce landscape.