How to Find Top Walmart Keywords for Selling Your Product on the Marketplace

Success on the Walmart Marketplace doesn’t happen by accident. It’s powered by strategy, data, and visibility. At the heart of that visibility? Keywords. Just like SEO for Google and product search optimization on Amazon, ranking for the right keywords on Walmart can mean the difference between being seen by thousands of shoppers or getting buried in obscurity.

In this guide, we’ll break down how to find the top Walmart keywords for your products, what Walmart SEO best practices look like, what makes a high-performing keyword, and the tools and strategies to get ahead of the competition.

Why Keywords Matter on Walmart Marketplace

Walmart’s product search engine works similarly to Amazon's A9 or Google's search algorithm. When shoppers search for items, Walmart scans listing content to match relevant search results. The keywords you use directly impact whether your product shows up. That means if you’re not using the right keywords in your product title, description, and backend attributes, you’re invisible to potential buyers—even if you have the best price, product, and reviews.

Benefits of Walmart Keyword Optimization:

• Increased organic visibility in Walmart search results
• Higher conversion rates from better shopper-product alignment
• Improved relevancy score, which impacts your Walmart ad performance
• More control over where your listings appear

What a Top-Performing Walmart Keyword Looks Like

Not all keywords are created equal. A high-performing Walmart keyword is one that:

• Has high search volume (lots of shoppers searching for it)
• Is relevant to your product’s category and use case
• Indicates buyer intent (e.g., “wireless earbuds” vs. “how do earbuds work”)
• Is less competitive or saturated, giving you a better chance of ranking
• Is used by your competitors who rank well on Walmart

Challenges with Walmart Keyword Research

Unlike Amazon, where sellers have access to tools like Helium 10, Jungle Scout, and Brand Analytics, Walmart’s ecosystem is less developed, making keyword research trickier.

Common challenges:

• Limited first-party data: Walmart doesn’t publicly share keyword volume data.
• Lack of native tools: There’s no equivalent to Amazon’s Brand Analytics or Search Query Performance Report.
• Different ranking algorithm: Walmart’s Buy Box algorithm (though similar) weighs different factors than Amazon’s—like Listing Quality Score, shipping speed, and listing completeness.

That said, there are still plenty of strategies and third-party tools you can use to uncover the best keywords for your Walmart listings.

How to Find Top Walmart Keywords for Your Products

Let’s dive into a step-by-step guide for finding and implementing winning keywords on Walmart Marketplace.

1. Start with Walmart’s Search Bar Autocomplete

Walmart's own search bar is one of the easiest and most direct tools for Walmart keyword inspiration.

How to use it:

• Type in your product root keyword (e.g., “yoga mat”).
• Look at the suggestions that auto-populate.
• These suggestions are based on actual shopper search behavior and volume.

For example, typing “yoga mat” may return:

• yoga mat with strap
• yoga mat thick
• yoga mat for men
• yoga mat kids

These are high-intent, long-tail keywords that you can use in your title, description, or backend keywords and attributes.

2. Analyze Your Competitors' Listings

Your competitors can be a goldmine for Walmart keyword research.

Steps to analyze:

• Search for your product category on Walmart.
• Click into top listings that rank on page one.
• Note how they structure their product titles, bullet points, and descriptions.
• Look for recurring words or phrases.

3. Use Third-Party Walmart Keyword Research Tools

A growing number of eCommerce tools are beginning to support Walmart keyword research. Some popular keyword tools include:

DataHawk

• Tracks keyword performance across both Amazon and Walmart.
• Offers content score tools and search trend analysis.

KeywordTool.io

• Generates long-tail keyword suggestions based on Walmart’s search autocomplete.
• Doesn’t provide volume data but is a great keyword tool for idea generation.

Sellegr8 Keyword Tracker

• Helps Walmart sellers discover high-converting search terms by analyzing competitor listings and identifying profitable keywords that might be missed.

4. Mine Keywords from Amazon

Walmart and Amazon share similar customer bases and product categories, so Amazon keyword data is a valuable proxy.

You can:

• Use Amazon’s search bar for suggestions.
• Analyze top-ranking Amazon product listings in your niche.
• Use Jungle Scout to uncover high-performing Amazon keywords.

Then, test those same keywords in Walmart’s ecosystem. Many will overlap, and it can help you shortcut the research process.

5. Tap into Google Search Data

Many Walmart listings also rank on Google. That means Google SEO keyword tools can be a smart option to uncover what shoppers are looking for.

Best free tools to use:

• Google Keyword Planner (via Google Ads)
• Google Trends
• AnswerThePublic
• Ubersuggest

Search for your product type and see what long-tail questions or trending searches appear. Incorporate those relevant terms into your Walmart content for a potential boost both in Walmart and other ecommerce platforms.

Keyword Best Practices for Walmart Listings

Now that you have a solid Walmart keyword list, let’s talk about how to target keywords - where and how to use them.

1. Product Title

• Place your primary keyword at the front.
• Max length: 50–75 characters (depending on category).
• Keep it readable and use Walmart’s preferred structure:
  • Brand + Product Type + Key Features/Keywords

Example: BalanceFrom GoYoga+ All-Purpose Yoga Mat with Carrying Strap, Extra Thick 1/2-Inch, Black

2. Product Description

• Use full sentences with natural keyword flow.
• Include secondary keywords and long-tail phrases.
• Highlight product use cases, benefits, and differentiators.

3. Key Features / Bullet Points

• Use bullets for scannability.
• Start each bullet with a benefit-driven keyword or phrase.
• Include technical specs or dimensions if applicable.

4. Backend Keywords or Attributes

• Walmart uses structured data fields (like color, material, size) to match search terms.
• Ensure all attributes are filled out accurately with relevant keyword terms.

Advanced Keyword Optimization Tactics

Ready to go deeper? These strategies will give you a competitive edge on Walmart.

A/B Test Your Keywords

Use split testing tools or manual rotation to test different versions of your images, titles or descriptions. Monitor which version performs better in terms of impressions and sales.

Use Keywords in Sponsored Ads

Walmart’s Sponsored Products campaigns allow you to test keyword performance with both manual and automatic targeting.

• Run an automated sponsored ad campaign to discover which keywords convert.
• Use those top-converting keywords in your content and manual campaigns.
• Bid higher on exact match keywords that drive ROI.

Track Listing Quality Score

Inside Walmart Seller Center, your Listing Quality Dashboard shows how well your product listing is optimized.

It factors in:

• Content quality (relevant keywords, completeness)
• Offer (price and shipping)
• Ratings & reviews

Monitor this dashboard weekly and use it to spot under-optimized product listings that need keyword improvements.

Monitor and Adjust Based on Performance

Optimization is an ongoing process. Regularly review your:

• Impressions
• Click-through rates
• Conversion rates
• Organic ranking positions (using keyword trackers)

Adjust your content every few weeks based on what’s working. Stay agile—Walmart’s algorithm is always evolving.

Pro Tip

Use a modern Walmart repricer to automatically monitor competitor listings and adjust your prices, ensuring you consistently offer competitive prices to maximize sales and protect your profit margins.

Common Walmart Keyword Mistakes to Avoid

Even experienced sellers sometimes trip up. Avoid these common Walmart SEO mistakes:

• Keyword stuffing - Shoving too many keywords into your title or bullets can hurt readability and reduce trust. Don't use irrelevant keywords.
• Ignoring backend fields - Product attributes and specs play a huge role in keyword relevancy.
• Copying Amazon content directly - Walmart’s search algorithm is different—customize your listings for Walmart’s buyer behavior and keyword patterns.
• Failing to update listings with market trends - Walmart keyword trends shift seasonally. What worked in Q1 might not rank well in Q4.

Conclusion

Mastering Walmart keyword research and SEO is a key component of growing your sales on the platform. While Walmart doesn’t (yet) have the same keyword ecosystem as Amazon, there are still powerful tools and strategies available to help you get discovered.

Bottom line: Effective keyword research is one of the best marketing strategies for Walmart sellers. Focus on relevance, search intent, and strategic keyword placement—and make optimization a regular habit, not a one-time task.

By consistently refining your Walmart keyword strategy, you’ll boost your visibility, increase your conversions, and build a stronger presence on one of the fastest-growing online marketplaces.

Ready to Rank?

If you’re ready to supercharge your Walmart listings, start with a simple keyword audit. Look at your top-performing products and ask:

• Are you using the terms your customers search for?
• Are your competitors ranking for keywords you’ve overlooked?
• Do your titles and descriptions clearly match buyer intent?

Small changes in your keyword approach can lead to big results. Start optimizing today and get ready to be found.