Top 10 Walmart Seller Tools to Help You Succeed on the Marketplace

As Walmart Marketplace continues to grow, it’s becoming an increasingly attractive channel for third-party sellers looking to diversify beyond Amazon. But success on Walmart isn’t guaranteed, especially if you’re navigating the platform manually. To stay competitive, efficient, and profitable, smart sellers rely on third-party software tools to gain deeper insights, automate tasks, and make data-driven decisions.

Whether you’re just getting started or looking to scale, the right Walmart seller tools can help you manage your business more effectively and improve your marketplace performance.

Here are the top 10 Walmart seller software tools you should consider adding to your tech stack.

1. Walmart Seller Center (Built-In Tool)

Let’s start with the platform’s own native toolkit: Walmart Seller Center. It’s the primary hub for managing your listings, orders, returns, advertising, and performance metrics.

Key Features:

• Listing management and bulk uploads
• Order fulfillment and tracking
• Price competitiveness dashboard
• Performance metrics and account health
• Access to Walmart advertising (Walmart Connect)

While not third-party, you’ll use Seller Center in combination with most of the tools below. It’s the foundation of your Walmart business and the first tool every seller should master.

2. Sellegr8 - Keyword Research and Ad Optimization

Sellegr8 offers a robust suite of features that help Walmart sellers with keyword research, order management, listing optimization, and advertising campaign management.

Key Features:

• Walmart keyword tracking and research
• Listing monitoring and analysis
• Advertising management and audience insights
• Order management with real-time order syncing
• Profit and loss dashboard

Why it’s valuable: Walmart SEO is still a bit of a mystery to many sellers. Sellegr8 makes it easier to find the right keywords and structure your listings for better visibility and conversions.

3. Deliverr (Now Flexport) – Walmart Fulfillment Integration

Fast shipping is critical for Walmart success. Deliverr (now part of Flexport) integrates with Walmart’s TwoDay delivery program, giving sellers a fulfillment solution that meets the marketplace's shipping standards without needing to use WFS (Walmart Fulfillment Services).

Key Features:

• Nationwide 2-day delivery
• Seamless Walmart integration
• Inventory syncing across multiple marketplaces
• FBW (Fulfilled by Walmart) alternative

Why it’s valuable: Sellers not using WFS can still offer competitive shipping speeds with Deliverr, which can help win the Buy Box and improve listing visibility.

4. Aura – AI Repricing for Walmart and Amazon

Aura is a powerful AI-based repricing tool designed to help Walmart (and Amazon) sellers win the Buy Box and stay price-competitive while protecting margins.

Key Features:

• AI-driven repricing strategies tailored to Walmart’s Buy Box algorithm
• Rule-based and algorithmic pricing models
• Dynamic min/max price guardrails
• Real-time repricing and strategy customization

Why it’s valuable:
Aura is ideal for sellers who want a hands-off repricing solution that adapts quickly to market changes. It helps maintain competitive pricing on Walmart without undercutting yourself unnecessarily, making it a great choice for profit-focused sellers.

5. Kwickmetrics – Walmart Analytics & Business Intelligence

Kwickmetrics offers detailed business intelligence for Walmart and other marketplaces, giving sellers real-time visibility into performance, profitability, and customer behavior.

Key Features:

• Custom dashboards and real-time data visualization
• Sales, revenue, and profit analytics by SKU or category
• Advertising performance insights
• Inventory and returns reporting

Why it’s valuable:
Understanding your data is key to long-term success. Kwickmetrics makes it easy to drill into what’s working (and what’s not) so you can make smart inventory, pricing, and marketing decisions with confidence.

6. SellCord – Full-Service Walmart Growth Platform

SellCord is a Walmart-focused agency and software platform offering listing optimization, keyword research, advertising management, and strategic growth services tailored to third-party sellers and brands.

Key Features:

• Walmart SEO and listing optimization tools
• Keyword research and content enhancement
• Sponsored ad management (Search, Display, Brand)
• Competitor intelligence and marketplace insights

Why it’s valuable:
If you want a more hands-on partner for growing your Walmart business, SellCord combines tech and service to help you scale. Their team specializes in Walmart, giving you the edge of platform expertise and deep marketplace knowledge.

7. SmartScout – Walmart Product Research & Competitive Intelligence

While primarily an Amazon tool, SmartScout, can be leveraged by sellers to gain insights into the Walmart marketplace. It’s designed to help sellers conduct comprehensive product research, uncover profitable opportunities, analyze competitors, and make strategic product decisions.

Key Features:

• Product discovery tools with filters for category, price, demand and other data points
• Brand and seller lookup for competitive insights
• Market share and growth trend analysis
• Find profitable products to sell based on trends and sales volume

Why it’s valuable:
SmartScout gives sellers a strategic edge in product sourcing and market intelligence, making it easier to identify under-served niches, track competitors, and assess product potential before you invest. It can be particularly useful for sellers who are looking to diversify beyond Amazon and explore opportunities on Walmart's marketplace.

8. Teikametrics – Walmart Advertising Platform

Advertising is a growing part of success on Walmart, and Teikametrics provides AI-powered ad automation for Walmart Connect campaigns.

Key Features:

• AI bidding engine for Sponsored Products and Search Brand Amplifier
• ROAS and ACoS tracking
• Campaign structure recommendations
• Keyword automation

Why it’s valuable: Walmart’s ad platform is still maturing, and manual optimization can be time-consuming. Teikametrics gives sellers an edge with smarter targeting and better return on ad spend (ROAS).

9. MyFBAPrep – Scalable 3PL & Prep Network for Walmart Sellers

MyFBAPrep is a global eCommerce fulfillment network that offers prep and logistics solutions for Walmart sellers, including support for WFS (Walmart Fulfillment Services) and DTC (direct-to-consumer) orders. It’s designed for growing brands that need a flexible, outsourced logistics partner without giving up control.

Key Features:

• Nationwide fulfillment and prep centers
• WFS prep and replenishment support
• B2B, DTC, and multichannel order fulfillment
• Inventory storage, bundling, and kitting

Why it’s valuable:
MyFBAPrep is a great option for sellers who need customized logistics solutions or want to scale without the overhead of operating their own warehouse. It allows you to stay in stock, meet fulfillment SLAs, and focus on growth while they handle the backend.

10. Feedonomics – Product Feed Management for Walmart and Beyond

Feedonomics is a leading feed optimization platform that helps sellers syndicate, optimize, and manage product listings across hundreds of channels, including Walmart Marketplace. It ensures your product data is clean, accurate, and optimized for discoverability and performance.

Key Features:

• Automated product feed creation and updates
• Data transformation and feed mapping for Walmart requirements
• Real-time sync with inventory and pricing systems
• Support for hundreds of additional ad and eCommerce platforms

Why it’s valuable:
Listing quality and accuracy are key to winning visibility on Walmart. Feedonomics helps ensure your product content is always compliant, enriched, and optimized, which can boost conversion rates and reduce listing errors across large catalogs.

How to Choose the Right Tools for Your Walmart Business

Choosing the right tools for your Walmart Marketplace business depends on your current operational challenges, business size, and growth goals. Start by identifying your most pressing needs - whether it’s listing optimization, advertising management, inventory syncing, or pricing automation.

• New or solo sellers: Prioritize tools that offer ease of use and core functionality like listing creation, keyword research, and order management. 
• Mid-sized sellers: Invest in automation platforms that support multichannel operations, dynamic repricing, and ad performance tracking. 
• Larger brands or those scaling quickly: Enterprise-grade solutions with advanced analytics and API integrations can provide deeper visibility and strategic control. 

Look for tools that integrate directly with Walmart Seller Center, support real-time, comprehensive data, and align with your budget and staffing resources. Ultimately, the right tool should save you time, improve accuracy, and help you make smarter, more profitable decisions.

Final Thoughts

Success on Walmart Marketplace requires more than just great products. You need smart systems in place to optimize your Walmart listings, track competitors, manage operations, and maximize profitability. By incorporating the right third-party software tools, you can save time, improve accuracy, and scale with confidence.

Whether you're a solo seller looking to streamline operations or a brand aiming to dominate your category, these 10 tools offer the functionality and insights you need to win on Walmart.